Tuesday, December 28, 2010

Kyoto: The Land of Bras and Panties?!     京都は下着の都!?

Believe it or not, the world of bras and panties in Japan starts and ends in the former imperial capital of Kyoto.  Founded in 1946 and officially taking on the name Wacoal as we know it today in 1957, the massive women's apparel manufacturer's lineup now includes everything from brassieres to panties to shapewear to accessories.

With more than 17,000 employees placed in its Kyoto headquarters and representative offices spanning 14 countries (international headquarters situated in New Jersey), Wacoal is definitely a force to be reckoned with when it comes to women's unmentionables.

In 2008, Wacoal added the Japanese mail-order lingerie retailer, Peach John, as a subsidiary company to strengthen its presence in the domestic market.  With the word of the street being that Victoria's Secret is looking to make its much awaited grand entrance in the next year or two, it will be very interesting to see how the playing field changes once my native Ohio-based Victoria from the U.S. enters the market.  




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