Tuesday, December 7, 2010

Nintendo: The Quiet Giant           任天堂:静かなる巨人

The video game company Nintendo is known throughout the world as one of the leaders when it comes to home entertainment systems.  What many people may not know is that Nintendo, which was established way back in 1889 manufacturing playing cards, is based in Kyoto out of all places.  Even after moving to Osaka, it took some time before I came to know that Nintendo was one of Kansai's own.

After dabbling in several ventures, Nintendo, which is the third most valuable listed company in Japan, hit the jackpot domestically with Famicom in 1983, also known overseas as the Nintendo Entertainment System (NES) in 1985.

Always on the cutting edge in introducing hit product after hit product, Nintendo is a true innovator and definitely one of the bright spots in Kansai.

To add to the company's mystery, I just came to realize that Nintendo is also the majority owner of Major League Baseball's Seattle Mariners.  Being a fan of the "big leagues", I am curious as to how Nintendo will leverage its interest in the Mariners to better itself.  Only time will tell...  

設立後いろいろな事業に手を広げ、1983年の「ファミコン」で爆発的なヒットを記録してから一躍有名になりました。今では日本のブランド価値ランキングの第3位に上げられています。ファミコンは海外でも「Nintendo Entertainment System (NES)」として1985年に発売され、知られるようになりました。


また、もう一つ気づいたのですが、任天堂はイチローが在籍するメジャーリーグチーム、シアトルマリナーズの筆頭オーナーでもあります(正式には米国法人 Nintendo of America が所有しています)。大リーグのファンである私には、任天堂がマリナーズへの投資を通じて、いかにして自社の発展へと繋げていくのかが、とても気になるところです。

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